DEVELOPMENT SRATEGY

DRIVING FACTORS

  • Modern hostels shortage
  • Lack of strong competition and professional management in this hospitality segment
  • Low brand awareness of hostels
  • Youth travel increase
  • Local tourism increase in Russia
  • Internet technology boom
  • Low-Cost airlines development
  • Concept flexibility
  • Wide opportunity for office conversions

WORK DIRECTIONS:

Управление финансами:

  • Budget planning and allocation
  • Income and expenditure management
  • Accounting
  • Financial Results control and evaluation

Sales & Marketing:

  • Sales Strategy and Revenue Management: pricing based on the dynamics of demand changes
  • Marketing and Advertising campaigns
  • Distribution through online sales channels
  • Cross-selling
  • Guests Loyalty program

HR Management:

  • Staff recruitment
  • Staff trainings
  • Quality Management: adaptation, implementation and control on brand standards
  • Staff motivation system implementation
  • Staff Loyalty program

WORK STAGES:

  • Project examination for compliance with NETIZEN requirements and standards
  • Project design and construction consultancy
  • Business plan
  • Pre-opening consultancy
  • Management: payroll and operational manuals, staff recruitment and trainings, Rooms and F&B management, Sales & Marketing, distribution channels, Legal and Accounting
  • Reservation and advertisement on www.netizenhostels.com